iTAG Product Suite

ITAG (Independent Travellers Activity Guide) has built a suite of key printed products since winter 2000. The objective has been to position each product to undertake key roles that serve the end-user. From the mass production of the Activity Guide to the niche distribution of the In-Room Compendium – each product serves a separate purpose to best influence and inform both the front-line and visitor markets.

QUEENSTOWN & SOUTHERN LAKES

Queenstown Activity Guide

Print Run: Winter 100,000cps
Summer 200,000cps

Issues: Summer (October to May) 8 months,
Winter (June – September) 4 months
Circulation: 450 locations
Size: DLE (128 pp)
Read time: average 15-25 minutes per reader
Purpose: to influence the decision maker at point of validation.

Overview: The Original ITAG Activity Directory –since Winter 2000, this product has powerful key proposition – ‘to answer the question – what is there to do, what does it cost and how long does it take’ – at the validation point. The Activity Guide has shown to be one of the biggest influencers during the final stage of the booking process. The Activity Guide lists all products into key categories including; water products, air products, land products, family fun products, restaurants and bars.

Being handed and recommended to the visitor at or soon after check-in to accommodation or at information centres around the town – the Activity Guide is the fastest moving local guide for Queenstown. It clearly outlines all the key options to consider when they are most likely to book – within 48hrs of experiencing the product.

Queenstown AG

Queenstown In-Room Compendium

Print Run: Winter 2,800cps
Summer 2,800cps

Issues: Summer (October to May) 8 months,
Winter (June – September) 4 months
Circulation: 2200 locations
Size: A4 Perfect Bound (128 pp)
Read time: average 30 minutes per reader
Purpose: to inform in room.

Overview: The Queenstown In-Room Compendium – first published in 2010, this quality, perfect bound publication lists out the menus for all the major restaurants in Queenstown – it has become the leading source of information for both restaurants and activities – allowing the reader to scan and digest information at their leisure. The In-Room Compendiums are placed in all motels, lodges, holiday homes and most Air bnb accommodation.

This product has been ideal for those looking to see a menu or an activity brochure, to plan for their next day.


Queenstown Desk Map

Print Run: Winter 50,000cps
Summer 100,000cps

Issues: Summer (October to May) 8 months,
Winter (June – September) 4 months
Circulation: 150 Booking agents and Accommodation establishments
Size: A3
Purpose: to direct customers and guests

Overview: The Queenstown Map is the latest innovation from ITAG. First published in 2015 this product has become one of the most popular products for booking agents and accommodation establishments in the Queenstown area. The map has a clear CBD map with food and drink advert, whilst on the reverse a wider area map showing clear directions to Frankton and the wider region.

Built as an easy tear-off product – it has been surprising how many front counters have made this their go-to for giving directions to their guests when they arrive at their accommodation.


Queenstown Trade Manual

Print Run: Winter 400cps
Summer 400cps

Issues: Summer (October to May) 8 months,
Winter (June – September) 4 months
Circulation: 300 agents
Size: A4 (128 pp)
Purpose: to inform front-line agents for booking information.

Overview: The ITAG Trade Manual was first published in 2001. The front line booking agents required key booking information quickly and reliably to facilitate their role in the booking process. With over 1800 product lines this product is still used directly to book products. It is also used by most booking systems today to update their digital product information.


Wanaka Loop Map

Print Run: 70,000cps

Issues: Winter Summer
Circulation: Accommodation and Activities
Size: A3
Purpose: Directions for CBD and highlight alternatives for FIT self-drivers

Overview: The Wanaka Loop Map has been the brain child of local businesses looking to promote what there is to do on the ‘Loop Road’ from Wanaka to Queenstown. Unique and popular with front-liners who look to promote a day trip to and from Queenstown.

ITAG is continuing to build this map with more free and interesting alternatives including walks and historic places of interest.

CHRISTCHURCH & CANTERBURY

Christchurch Activity Guide

Print Run: Annually 200,000cps

Issues: Summer (October to September) 12 months,

Circulation: 400 locations
Size: DLE (70 pp)
Purpose; to inform of products within the region.

Overview; The Christchurch and Canterbury Activity Guide was first published in Winter 2004, based on the Queenstown Activity Guide product – this directory is also laid out with activities in the front with Restaurant in the back half.

The main different is this product covers a much wider region – from the Mackenzie Country region in the south to the Hanmer and Kaikoura regions in the north. This has meant the product is split into regions in the front – showing what products are based in these regions.

Very strong at key entry points to Canterbury – the guide has a slightly different role to that of Queenstown, showing what is available, what they cost, and what the key must do products are in Canterbury.


Christchurch In-Room Compendium

Print Run: 2600cps

Issues: Annually (October to September) 12 months,

Circulation: 120 Motels/Hotels and Apartments (1980 rooms)
Size: A4 Perfect Bound (128 pp)
Purpose: to inform in room.

Overview: Also based on the successful Queenstown in-room product – the Christchurch In-Room Product is a great way for restaurants and activity owners to get their product into the hands of visitors as they decide what they are going to do today or tomorrow. With over 14,000 page views per week, this product is a must for local restaurants to expose their sample menus to a key target market.

The Christchurch In-Room Compendium is exclusive to each motel room – meaning that our terms enforce rooms are clean of any other conflicting products – allowing those that advertise maximum return on their advertising spend.


Christchurch Motel Map

Print Run: 100,000cps

Issues: Annually (October to September) 12 months,

Circulation: 95 Motels
Size: A3
Purpose: to direct from front counter

Overview: Also based on the successful Queenstown town map– the Christchurch Motel Map Product has quickly become a go-to product for the front line. Introduced in 2017, this product has been very successful in the CBD, four avenues, Papanui Road and Riccarton Road areas.

The Christchurch Motel Map is being introduced as the main map used from the Christchurch Airport ISITE – From as little at $75/mth you are able to expose your business to over 100,000 visitors to the city.

NATIONWIDE

Jasons Maps & Drive Guides

Jasons Drive Guide

Print Run: 100,000cps

Issues: Annual
Circulation: ISITE, Apex, and Apollo Campers
Size: A1
Purpose: Information tool handed out as part of the check-in process

Overview: New Zealand’s most popular FIT driving map is now branding for selected key tourism brands. Making the generic Jason’s Drive Guide Map more important to front-liners in these businesses. The Map is now part of their internal check-in processes – being handed to every customer they process. For the ISITE the map is key to directing clients to stay or experience what they recommend. The best and easiest way to discuss and promote products further down the road.

Maps are printed on off-set paper – making them easy to write instructions on – or to circle where and what they recommend as an advisor in the front line role.
These maps are every important to their business and reinforces to the advertisers that your message is getting into the right hands.


Customised Map Channels

Print Run: 100,000cps

Issues: Annual
Circulation: ISITE, Apex, and Apollo Campers
Size: A1
Purpose: Information tool handed out as part of the check-in process

Overview: New Zealand’s most popular FIT driving map is now branding for selected key tourism brands. Making the generic Jason’s Drive Guide Map more important to front-liners in these businesses. The Map is now part of their internal check-in processes – being handed to every customer they process. For the ISITE the map is key to directing clients to stay or experience what they recommend. The best and easiest way to discuss and promote products further down the road.

Maps are printed on off-set paper – making them easy to write instructions on – or to circle where and what they recommend as an advisor in the front line role.
These maps are every important to their business and reinforces to the advertisers that your message is getting into the right hands.


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